Precious OkoroThings I'm thinking about
AI Agent Trust Is a Content Design Problem
Six emerging trust patterns for AI agents, and the writing decisions that make them work.
Aug 11, 2026Why I Stopped Calling Myself a Content Designer
I stayed in a job longer than I should have.
Jul 31, 2026Trust Design: How AI Should Communicate Confidence, Uncertainty, and Limits
That decision affects far more than the UI. It shapes whether people trust what comes next. The default move is to reach for a percentage.
Jul 20, 2026Content Design Isn’t Dying. It’s Being Promoted Into AI Experience Strategy
In the autumn of 2022, a man named Jake Moffatt booked a flight to attend his grandmother’s funeral.
Jul 17, 2026Agent Experience Starts With Content Design
Why designing how AI communicates, behaves, and earns trust may become content design's most important responsibility.
Jul 17, 2026You’ve Already Done 80% of Agentic Content Design. Here’s the Other 20%
I’m building a tool right now that turns my editorial standards into software. It reviews writing against my rules before the writing ships.
Feb 23, 2026Confidence Calibration: The AI Design Problem No One Is Talking About
On the gap between how confident AI systems sound and how often they're actually right, and what that means for content and UX design.