Precious OkoroA track record of shaping systems people trust
Senior Content Designer with 6+ years across editorial, product, and AI content — working across the full stack of product language and content systems, from microcopy and content models to taxonomy, governance, terminology, and agentic AI experiences.
25% lift in conversions
30% increase in web signups
35% faster content production
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Content Design and Systems Lead
- ✓Built and led the content design, content strategy, and language systems practice from the ground up, setting direction on content models, taxonomy, style guides, and governance standards adopted across the organization
- ✓Translated complex, regulated financial information into clear, empathetic, plain-language content, partnering with Legal and Compliance to ship accurate, compliant experiences without sacrificing clarity
- ✓Led the brand redesign, directing creative brand designers and evolving the content style guide with brand, marketing, and communications into one cohesive verbal and visual identity
- ✓Designed an end-to-end help center and journey-mapped knowledge base across every stage of the user journey, spanning help articles, guides, and in-app notifications, giving users self-serve support at each step
- ✓Increased conversions 25% and reduced onboarding drop-off 8% through content design, refined information architecture, and research-driven UX writing; improved navigation efficiency 15% with reusable content frameworks and components
UX Writer and Content Strategist
- ✓Owned product language end to end for a gaming-edtech platform, from discovery and journey mapping through UX writing and microcopy in Figma, launch, and post-launch measurement and iteration
- ✓Built the content design system and language infrastructure, including content models, voice and style standards, terminology, and reusable patterns, that cut production time 35% and lifted user comprehension 28% across web, mobile, and in-game surfaces
- ✓Governed all user-facing language, from UI microcopy, onboarding, and in-app messaging to product emails, landing pages, and help content, holding voice and quality consistent at scale
- ✓Built AI-assisted content workflows with generative AI and prompt engineering, paired with human review, to speed production without losing editorial quality or governance
- ✓Led a team of 3 content designers and partnered with Product, Design, Engineering, and curriculum educators on content direction and comprehension goals
Content Designer
- ✓Redesigned the landing page with research-led content, nearly doubling student logins by bridging two very different audiences in one clear voice
- ✓Built the platform's content design system, reducing design time 30% and establishing reusable patterns and structured content pipelines
- ✓Improved UX taxonomy and information architecture with content-first prototypes that reduced friction and improved user progression
Content and Product Strategy
- ✓Grew web app signups 30%, cut time-to-value 15%, and lifted registration rate 20% through streamlined information architecture and conversion-focused product language
- ✓Drove a 32% lift in email open rates and a 20% gain in key interaction metrics with lifecycle campaigns and personalized in-product content
- ✓Ran content audits and A/B tests using Hotjar and qualitative research to optimize content across web, mobile, email, SMS, and social channels
Content Designer, Products & Intelligent Systems
- ✓Building Voxra, an AI governance layer that reviews AI- and human-drafted content against product voice, approved terminology, and risk boundaries, correcting, explaining its reasoning, and escalating to a human when confidence drops
- ✓Design the full agentic content system end to end: agent voice and persona, dialogue and fallback flows, system prompts, guardrail specifications, and evaluation rubrics that keep generated copy consistent, compliant, and safe to ship
- ✓Design knowledge bases and context management so agents surface the right terminology, voice, and policy at the right moment
- ✓Deliver content design and language systems for fintech, edtech, and e-commerce startups, including content audits, information architecture, onboarding flows, and style guides